Bar draft system pouring colorful non-alcoholic kegs on tap
    For Businesses

    Non-Alcoholic Kegs For Your Bar, Cafe, Office, Or Venue

    PourZero gives you a simple way to put zero-proof drinks on tap that people actually want to order.

    Sign up for Wholesale Pricing

    Why NA On Tap

    Your guests and employees are drinking less alcohol and less sugar, but they still want an experience, not a compromise.

    Give moderators and non-drinkers a real option, not a soda gun default

    Increase average ticket with premium NA pours

    Signal that you take health and inclusion seriously

    Premium non-alcoholic sparkling tea poured from a tap into a glass

    How The Program Works

    01

    Choose Your Kegs

    Pick from curated NA kegs: sparkling tea, hop water, nitro & cold brew, iced tea, and more.

    02

    We Handle Production & Logistics

    We brew, keg, and ship in standard 1/6 barrel Sankey kegs (~5 gallons, ~40-45 servings).

    03

    You Pour & Reorder

    Tap into your existing draft system. Most partners reorder every 30-45 days.

    Vibrant bar with non-alcoholic kegs flowing through a multi-tap draft system

    Simple, Volume-Friendly Pricing

    Most business partners land between $120-145 per keg plus freight, with volume pricing starting at 10+ kegs per order.

    1-9 kegs / order

    $145 / keg

    + shipping

    10+ kegs / order

    $135 / keg

    + shipping or freight

    20+ kegs / order

    $125 / keg

    + freight (pallet)

    40+ kegs / order

    $120 / keg

    + freight (pallet)

    Each 1/6 barrel keg serves ~40-45 pours. Even at modest price points, partners see healthy margins and a big upgrade in guest and employee experience.

    Wholesale answers

    Pricing & Margins for NA Tap Programs

    How much does a non-alcoholic keg cost wholesale?

    PourZero wholesale (B2B) 1/6 barrel NA kegs are $120–$145 each before freight. Direct-to-consumer (home / kegerator) pricing is around $165 per keg. At ~40–55 typical pours per keg, ingredient cost lands at roughly $2–$3 per serving.

    What gross margin should operators expect on NA draft?

    At a $5–$8 menu price, operators see a 55–75% gross margin per pour on PourZero NA kegs — typically higher than canned NA equivalents because there's no per-unit packaging cost and per-serving ingredient cost is lower.

    Is there a minimum order quantity?

    No hard minimum — you can start with a single keg. The best per-keg pricing is at pallet quantities (20+ kegs), which also unlocks freight rather than parcel/LTL shipping.

    How many NA taps should a bar or cafe start with?

    Most venues start with 1–3 taps using the 3-Tap Rule: one Bitter (hop water or bitter herbal), one Bright (citrus or berry sparkling tea), and one Smooth (nitro tea, kombucha, or cold brew). One base keg can also fuel a simple tap drink plus a feature mocktail.

    B2B wholesale vs D2C home pricing per 1/6 BBL keg
    Channel Price per keg Servings Cost per serving Margin at $6 menu
    B2B Wholesale (1–19 kegs) $130–$145 40–55 ~$2.40–$3.60 ~60–70%
    B2B Wholesale (20+ kegs / pallet) $120–$135 40–55 ~$2.20–$3.40 ~65–75%
    D2C Home / Kegerator ~$165 40–55 ~$3.00–$4.10 n/a (home use)
    Canned NA equivalent ~$2.50–$4.00 per can 1 ~$2.50–$4.00 ~35–55%

    Dig deeper into NA draft for specific venue types and use cases.